A brief history of Rick.
You may have notice with my work a strong attraction to typography. At a very early age I started drawing with a special interest in sketching type. With enthusiastic pushes into art from some great teachers there was one not thrilled with my passion for drawing. This was likely due to the subject matter being her and the rest of the faculty driving various styles of hot rods based on their personalities. One was of the janitor in a souped-up trash can (remember Rat Fink and the Munsters). I do remember her saying I would get nowhere drawing. That was all I needed to hear.
I had wanted to be an architect, an animator, a sculptor, an illustrator, but I remained irresistibly drawn to design especially that which uses type as it’s primary focus. I entered the Minneapolis College of Art and Design as a sculpture major but graduated in graphic design and illustration. Art school gave me the opportunity to try all forms and all with my own hands. Immediately upon graduation I started work at a weekly entertainment paper, learning on the spot the fast track of the publication industry with its killer deadlines. The bug bit and I started my own business within a few years.
I’m a lucky guy having had the good fortune to be working in creative partnerships with marketing and ad agencies, branding firms, medical and manufacturing firms, educational institutes, publishers, non-profits and arts organizations, the food and travel industries, along with a wide range of retail and consumer product companies. We’ve all worked closely, in virtual partnership, finding visual solutions to their projects.
Every one of these client projects ultimately involves the careful choice of type. I enjoy digging for the right typographic match best expressing emotion, brand and content synchronization as well as design attracting the targeted consumers. Now it is much more than type, however, with jobs involving all aspects of a brand’s presentation to the market.
Yes, I have been very fortunate for it is so easy for me to say, I love what I do.
Feel free to give me a call or drop me an e-mail with your design plans and projects. Let’s start a creative partnership for a successful launch of your great ideas.
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